According to Sajith Pai, India isn't a monolithic country of 1.5 billion people like many Westerners think. Instead it's really an amalgamation of three countries with very different demographic profiles. You have:
India One: 120 million affluent, English-speaking urbanites (think the population of Germany) who love their iPhones and Starbucks.
India Two: 300 million aspiring middle-class citizens who inhabit the digital economy but not yet the consumption economy.
India Three: a massive population with a similar demographic profile to Sub-Saharan Africa, that’s still waiting for its invitation to join India’s bright future.
...and this fragmentation manifests itself in a number of fascinating differences in people's digital habits.
Catch the entire episode here: https://www.youtube.com/watch?v=pzKJESU8w0E
