Alex Lieberman is the co-founder and Executive Chairman of Morning Brew, the cofounder of Storyarb and the host of 60 Second Startup & Founder’s Journal.
Alex joins the show to discuss why hiring a Voice Editor contributed to Morning Brew’s success, how to spot a writing unicorn, how he learned to follow his intrinsic motivation and MUCH more!
Important Links:
- Alex’s Twitter - https://x.com/businessbarista?s=20
- Founder’s Journal - https://foundersjournalpod.morningbrew.com/
- Morning Brew - https://www.morningbrew.com/daily
- The Great Reshuffle - https://www.youtube.com/watch?v=61inGcokuBk
- Will Storr on Infinite Loops - https://www.infiniteloopspodcast.com/will-storrthe-status-game-ep122/
- The Best Stuff | Conscious Leadership Group](https://www.notion.so/192-Alex-Lieberman-29ea716729084f6d9147e7ae53965dfd?pvs=21
Show Notes:
0:00:00 Intro
0:01:01 Main podcast
0:01:43 The Rise of Morning Brew
0:09:51 Finding Morning Brew’s Voice
0:15:11 Finding the Writing Unicorn
0:26:01 Writing Nature vs. Writing Nurture
0:30:16 Corporate Speak vs. Online Speak
0:39:46 The Power of Self-Awareness
0:42:23 Interviews & Talent Spotting
0:53:18 Ideating, Doing & Premeditating
1:07:52 Following the Intrinsics
1:22:23 Finding Your Zone of Genius
1:34:13 Building Storyarb
1:41:54 Alex as Emperor of the World
Books Mentioned:
- What Works on Wall Street, Fourth Edition: The Classic Guide to the Best-Performing Investment Strategies of All Time; by Jim O’Shaughnessy
- The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters; by Joseph Sugarman
- The Tao Te Ching; by Laozi
- The 15 Commitments of Conscious Leadership: A New Paradigm for Sustainable Success; by Jim Dethmer, Diana Chapman & Kaley Klemp
- The Science of Storytelling: Why Stories Make Us Human, and How To Tell Them Better; by Will Storr
- Burn Rate: Launching a Startup and Losing My Mind; by Andy Dunn
