July 23, 2020

Rory Sutherland: Human Behavior, Innovation, and Alchemy (EP.16)

In this episode of Infinite Loops we spoke with Rory Sutherland, Author of Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life, and Vice-Chairman of Ogilvy Group UK. We discuss: The relationship between marketing...

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In this episode of Infinite Loops we spoke with Rory Sutherland, Author of Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life, and Vice-Chairman of Ogilvy Group UK. We discuss:

  • The relationship between marketing and innovation.
  • Human psychology and behavioral economics.
  • The importance of framing.
  • “Stated” preferences and “Revealed” preferences

Follow Rory on Twitter (https://twitter.com/rorysutherland) and check out his books here (https://www.amazon.com/Rory-Sutherland/e/B07L3WRSWM?ref_=dbs_p_ebk_r00_abau_000000)