Lulu Cheng Meservey — Going Direct: What Founders can learn from K-Pop, Crypto, and the Early Christians (EP.133)
Title: Description: Lulu Cheng Meservey is the Chief Communications Officer and Executive Vice President of Corporate Affairs at Activision Blizzard. She joins Infinite Loops to provide us with a masterclass in communications for startups. A...
Description:
Lulu Cheng Meservey is the Chief Communications Officer and Executive Vice President of Corporate Affairs at Activision Blizzard.
She joins Infinite Loops to provide us with a masterclass in communications for startups. A must-listen for current and aspiring founders.
Important Links:
• Lulu’s Twitter
• Lulu’s Substack
• Episode summary from Podcasts Recapped
Show Notes:
• Why people write hit pieces
• The insurgency framework
• How to access your audience’s neural real estate
• How to develop a spontaneous elevator pitch
• Tips for becoming better at reading the room
• Speak directly and take the hits
• Defining business objectives
• Learning from other industries
• Personalising your message
• Overcoming resistance to the unknown, what Christianity can teach us about comms
• Escaping corporate jargon
• How comms resembles rugby
• Taking ownership of comms
• Moving to a new model of comms
• “Don’t let things happen to you. Go and happen to things.”
Books Mentioned:
• The Network State: How To Start a New Country; by Balaji S. Srinivasan
• The Hero with a Thousand Faces; by Joseph Campbell
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