Dec. 7, 2023

Alex Lieberman — On Voice, Unicorns & Intrinsic Motivation (EP.192)

Alex Lieberman is the co-founder and Executive Chairman of Morning Brew, the cofounder of Storyarb and the host of 60 Second Startup & Founder’s Journal. Alex joins the show to discuss why hiring a Voice Editor contributed to...

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Alex Lieberman is the co-founder and Executive Chairman of Morning Brew, the cofounder of Storyarb and the host of 60 Second Startup & Founder’s Journal.

Alex joins the show to discuss why hiring a Voice Editor contributed to Morning Brew’s success, how to spot a writing unicorn, how he learned to follow his intrinsic motivation and MUCH more!

Important Links:
Show Notes:
  • The Rise of Morning Brew
  • Finding Morning Brew’s Voice
  • Finding the Writing Unicorn
  • Writing Nature vs. Writing Nurture
  • Corporate Speak vs. Online Speak
  • The Power of Self-Awareness
  • Interviews & Talent Spotting
  • Ideating, Doing & Premeditating
  • Following the Intrinsics
  • Finding Your Zone of Genius
  • Building Storyarb
  • Alex as Emperor of the World
  • MORE!
Books Mentioned:
  • What Works on Wall Street, Fourth Edition: The Classic Guide to the Best-Performing Investment Strategies of All Time; by Jim O’Shaughnessy
  • The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters; by Joseph Sugarman
  • The Tao Te Ching; by Laozi
  • The 15 Commitments of Conscious Leadership: A New Paradigm for Sustainable Success; by Jim Dethmer, Diana Chapman & Kaley Klemp
  • The Science of Storytelling: Why Stories Make Us Human, and How To Tell Them Better; by Will Storr
  • Burn Rate: Launching a Startup and Losing My Mind; by Andy Dunn
Transcript