Bilawal Sidhu — How to Unite Reality With Imagination (EP.229)
As a proud owner of the exceedingly rare “two-digit” designation on CompuServe (the internet’s precursor), I’ve always been an early adopter of new tech. I was, therefore, particularly excited to speak to Bilawal Sidhu, a one-man corporation...
As a proud owner of the exceedingly rare “two-digit” designation on CompuServe (the internet’s precursor), I’ve always been an early adopter of new tech.
I was, therefore, particularly excited to speak to Bilawal Sidhu, a one-man corporation whose prolific output outpaces many creators put together.
Since he was 11, Bilawal has been passionate about using cutting-edge tech to create videos that unite reality with his imagination.
He made his bones as a product manager at Google, but after his short-form videos generated millions of views on social media, he decided to go all-in on his creative projects, including this video showing ‘shadow aliens’ invading Miami Mall, which racked up 11M views in 24 hours (!) on TikTok.
Bilawal is also an adept rune-reader in the tech industry — his Creative Digest newsletter and YouTube channel offer insights and analysis on tech and market developments, while his TEDAI podcast broke the recent Helen Toner x OpenAI story.
If you’re a creator curious about the opportunities presented by cutting-edge tech, you’re gonna love this episode.
For the full transcript and bucketloads of other stuff designed to make you go, “Hmm, that’s interesting!” check out our Substack.
Important Links:
- Bilawal’s Website (includes links to all social channels)
- What Does “Rat Park” Teach Us About Addiction? (Psychiatric Times)
Show Notes:
- Aliens at the Miami Mall & the deep fake arms race
- How to unite reality with imagination
- The three waves of content democratization & the incoming content tsunami
- Artisan vs organic content
- Creation by proxy
- Climbing up the adoption curve
- Bilawal’s idea-to-execution creation process
- Remix culture & co-creation
- Competing visions of an AI-infused feature
- Finding an economic model that benefits indie creators
- Sovereign AI & being long human creativity
- Bilawal as Emperor of the World
- MORE!
Books Mentioned:
- The Fifth Science; by Exurb1a
- The Hitchhiker’s Guide to the Galaxy; by Douglas Adams
- The God Problem: How a Godless Cosmos Creates; by Howard Bloom
- The Ultimate Resource; by Julian L. Simon
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