Jimmy Soni — The Courage of Creative Risk | Episode 214

Author and friend-of-the-show Jimmy Soni returns to discuss the future of publishing, the changing world of book marketing, the courage of creative risk, and MUCH more!

Important Links:

- Jimmy’s website - https://jimmysoni.com
- Jimmy’s Twitter - https://twitter.com/jimmyasoni
- The Great Reshuffle - https://www.youtube.com/playlist?list=PLHoZjyz2rEpl2qvR6Yw2CFn-RFTBXLW9J

Show Notes:

0:00:00 Intro
0:00:48 Main podcast
0:02:10 Why Traditional Publishing is in Stasis
0:10:52 The Changing World of Book Marketing & the Case for Patience
0:19:16 The Changing World of Book Marketing & the Case for Patience
0:28:56 Talent Spotting & Creative Risk
0:44:44 The Challenge of Self-Publishing
0:53:11 Experiment, Experiment, Experiment
0:58:40 Taylor Swift, Michael Jordan, and the Courage of Trying Something New
1:03:57 Don’t Be Trapped by the Opinions of Others
1:13:35 Jimmy as Emperor of the World

Books Mentioned:

- The Founders; by Jimmy Soni
- A Mind at Play; by Jimmy Soni & Rob Goodman
- What Works on Wall Street; by Jim O'Shaughnessy
- Invest Like The Best; by Jim O'Shaughnessy
- How To Retire Rich; by Jim O'Shaughnessy
- Atomic Habits; by James Clear
- Psychology of Money; by Morgan Housel
- The Obstacle is the Way; by Ryan Holiday
- Trust Me, I'm Lying; by Ryan Holiday
- The Boys in the Boat: Nine Americans and Their Epic Quest for Gold at the 1936 Berlin Olympics; by Daniel James Brown
- You Are a Badass; by Jen Sincero
- 11/22/63; by Stephen King